UAL Design System
UNIVERSITY OF THE ARTS LONDON (UAL) HAS THE REPUTATIPON OF BEING RANKED SECOND GLOBALLY FOR ART AND DESIGN IN THE QS WORLD UNIVERSITY RANKINGS 2025. WITH THAT THERE IS A SIGNIFICANCE TO GOOD DIGITAL DESIGN. THE CONSOLIDATION OF A DESIGN SYSTEM AIDED TO KEEP UAL’S PRODUCTS ALIGNED ACROSS OUR DIGITAL ESTATE AND TO BECOME THE SOURCE OF TRUTH FOR DIGITAL DESIGN AT UAL.
Client
University of the Arts London
DELIVERABLES
Project Planning UI Design UX Design
DURATION
2022 - 2025 (Current)
Role
Lead UI Designer
Problem Statement & Goals
There was not a single source of truth for all things digital design for UAL. With that it had a lot of design inconsistency and rogue design that did not align with the overral brand of UAL. The end goal was to consolidate and align UAL's digital design brand holistically, to allow for continous good design, a healthy flow of design and effeciency in brand, design and development in general.
Project Scope & Results
For this project I was tasked with leading the user interface design of the design system; This ranged from desiging landing pages for the design system microsite (subdomain under the main UAL website), mapping out the user journey of these pages, reviewing and refactoring components of the exisiting design system, and aligning and organising with other teams on thier contributions to this project. The project was in phases; Phase 1 designing up and mapping out introductory pages, refactoring and adding in components, and aligning with some CMS. I was successful in leading the team in mapping out the introductory pages and designing some of them in Figma. I also handled some of the core foundational elements - typography and spacing for the design system - and some components refactoring (reworking the functinality of these components)
Client
University of the Arts London
DELIVERABLES
Project Planning UI Design UX Design
Year
2022 - 2025 (Current)
Role
Lead UI Designer